Healthcare and medtech communication agency
Accurate, compliant and visible content for healthcare and medical device companies
- Medical and scientific writing, MD and PhD profiles
- Compliance review before publication
- Google and AI answer engine visibility
- Member of the Medicen Paris Region Partners Club
In healthcare, every word counts: a poorly worded benefit, a figure taken out of context or an unauthorized claim costs you the trust of professionals and draws the attention of regulators. Communicating well starts with communicating accurately.
DigiObs supports medical device, digital health and diagnostics companies and laboratories with a team that speaks science, knows the regulatory framework and measures the impact of every action.
Contents
The communication challenges specific to healthcare and medtech
A medical device speaks to several decision-makers at once: the clinician who will use it, the hospital buyer, the distributor, the investor. Each expects different evidence, on different channels. Communication must hold the line between education and rigor, and stay compliant with the advertising rules that apply to healthcare products.
Add to this a new entry point: AI assistants. When a hospital director or an investor asks ChatGPT which solutions exist in your category, the answer depends on the clarity and consistency of what you have published.
What we take care of
A complete offering, steered by a dashboard, so that communication serves visibility, credibility and business leads.
Clinicians, buyers, partners, investors
Product pages, articles, white papers, conference materials
Websites and landing pages designed to explain and convert
SEO, Google and LinkedIn advertising, targeted prospecting
Visibility in AI answer engines (GEO) and citation tracking
Compliance review of content before publication
A medical device or a digital health solution to explain?
Let's talk about your audiences, your regulatory framework and the channels that matter to them.
Compliance: communicating without exposure
Our writers know the constraints of healthcare content: regulated claims, the distinction between information and promotion, mandatory statements, data protection and growing requirements around artificial intelligence. Every piece of content is reviewed against these criteria before validation by your regulatory teams.
This framework is not an obstacle to visibility: precise, sourced and careful content is also the content Google and AI engines pick up most readily.
How we work
We start by listening to your clinical, regulatory and sales teams to understand the product, its evidence and its audiences. We then define the positioning, the messages and the action plan, with indicators. We produce the content and campaigns, then measure every month what brings visibility and leads.
A team that speaks science and a healthcare ecosystem
DigiObs brings together strategy and acquisition consultants, scientific writers with MDs and PhDs, UX/UI art direction, and SEO and advertising experts. We are members of the Medicen Paris Region Partners Club, the Paris region health cluster, and a Google Partner.
Our life sciences work includes Imavita, a preclinical imaging CRO, Veinsound and Amarok Biotechnologies.
They trust us
Many companies and institutions entrust us with their science communication, website design, campaigns and strategy.
Frequently asked questions
Can you write content for healthcare professionals?
Yes. Our MD and PhD writers write for clinicians, pharmacists and hospital buyers, with verifiable sources and a compliance review, followed by validation by your teams.
Do you handle the regulatory compliance of the content?
We apply the communication rules that govern healthcare products and review every piece of content against them. Final validation remains with your regulatory teams, to whom we deliver content that is ready for review.
Do you work with digital health startups and medical devices still going through certification?
Yes. We adapt the message to the product's stage: awareness and proof of concept before certification, then product pages, clinical content and campaigns once the marking has been obtained.
How do you measure results?
A dashboard tracks visibility on Google and in AI engines, qualified traffic, leads and meetings generated. We share it every month and adjust the plan accordingly.
Do you work outside Paris?
Yes. Our teams are based in Paris, Bordeaux and Marseille and work throughout France and Europe.
Let's talk about your project
Leading an innovative research project? Looking for a partner who can bring your idea to life beyond the scientific community?
Which type of engagement suits you best?