Editorial strategy and scientific writing
Crafting content that captivates and engages
Defining your SEO editorial strategy in scientific writing: keys to success
How do we work?
Knowing how to tell your story by making it simple yet complete
Every word counts. We build an editorial strategy that not only reflects your brand but also speaks directly to your audience. By understanding their psychology, needs and desires, we create content that resonates and builds a deep connection.
Content is king (and R.O.I.), distribution is queen
Content quality must come first. Your readers should be able to learn from your content as an extension of the customer relationship. But that is not enough. Even the most impactful content loses its value if it does not reach its audience. Distribution, meaning how your content is shared and promoted, ensures that your creations find their way to your target audience, amplifying your reach and strengthening your impact. Together, content and distribution form an inseparable duo that puts your brand center stage in the digital realm.
...Or entrust us with the definition of your marketing strategy
Focus on your core business, we take care of the rest.
Scientific writing: what we write for you
Useful scientific writing starts from a question your reader asks, not from a topic you want to cover. Our writers, with MD or PhD backgrounds, read your publications, technical notes and data, then write at the expected level of popularization: a researcher, a hospital buyer, an investor or a journalist do not read the same page.
- Blog articles and website pages that answer one precise question, structured for Google and for AI answer engines
- White papers, studies and downloadable guides, with sources and methodology
- Application notes, product sheets and technical pages reviewed by your experts
- Press releases and press kits, opinion pieces signed by your founders
- Video scripts, podcasts, LinkedIn posts and newsletters, derived from the same base
- Congress content: popularized abstracts, posters, booth material, post-event summaries
Scientific writers, not generalists
Writing about a CRO, a medical device or an industrial process requires understanding the mechanism before telling it. That is what avoids the two usual pitfalls: the overly technical text nobody reads, and the oversimplified text that betrays the science and drives your peers away.
In regulated sectors we write with the framework in mind: substantiated claims, exact ANSM and MDR vocabulary, mandatory mentions, review by your regulatory affairs when the topic requires it. Every figure points to its source.
Our editorial method in four steps
- Editorial strategy: your audiences, the questions they ask, the keywords and themes to cover, organized in clusters around pillar pages
- Brief and sources: for each piece, an angle, a target reader, the publications and data to draw on, the length and the level of language
- Writing and popularization at the right level: a first draft by a scientific writer, an editorial review, then validation by your experts
- Markup, distribution and measurement: titles, structured data, internal links, LinkedIn and newsletter versions, tracking of reads, rankings and AI citations
Scientific writing and search: being found, then cited
Good scientific content is also good SEO and GEO content: a direct answer at the top of the page, subheadings that repeat real questions, sharp definitions, sourced data and an identified author. These are exactly the signals Google and AI assistants use to choose what they display or cite. We build these rules into the brief, with no marketing jargon in the final text.
How much does outsourced scientific writing cost?
The price depends on the format, the level of popularization, the number of sources to read and the planned reviews. We work per piece for a white paper or a pillar page, and on a monthly subscription for a regular flow of articles, posts and newsletters, with a shared calendar and a monthly review. The first call gives you a precise quote.
What our clients say