BlueSpine: a website that explains corrosion, a partner portal that equips the network

The context

For most concrete structures, corrosion of the reinforcement is the first cause of premature ageing. BlueSpine answers it with cathodic protection: potential mapping for diagnosis, a control unit and anodes for treatment, remote monitoring for follow-up. The only French manufacturer certified to EN 12696, the company works with asset owners, engineering firms, diagnosticians and contractors, in France and abroad.

The previous website presented the products, not the method. An asset manager could not find the answer to his question, which is not "which anode?" but "how do I know whether my structure is affected, and what next?". Partners, for their part, asked for datasheets and training material by email, one request at a time.

The brief

Design a website that starts from the structure's problem and leads to the BlueSpine solution, and give certified partners organised access to everything they need to sell and install the systems.

• Architecture, wireframes and copywriting of every page, in French and in English
• Technology pages: potential mapping, BSCP-100 control unit, anode systems, galvanic anodes, Neurona monitoring, Q-Box quality control, connectors and sensors
• Sector pages: civil engineering structures, historic monuments, buildings and public premises, industry and energy, with the matching references
• Partner portal on pro.blue-spine.com: a dedicated application for certified partners, with training, official documents and media
• Datasheet request forms with qualification of the requester, online booking of diagnosis appointments
• Full acceptance testing with the BlueSpine team, launch and technical follow-up

Our approach

We structured the website around the life cycle of the structure: diagnose, treat, monitor. Each technology has its page, written for a reader who knows concrete but not necessarily electrochemistry, with diagrams, short product videos and the questions specifiers actually ask. The sector pages follow the same reasoning from the point of view of a bridge, a historic monument, a car park or an industrial plant.

The partner portal is an application in its own right, hosted on its own subdomain. A partner requests access, receives credentials, signs in with two-factor authentication by email, and finds datasheets, administrative documents, training material and media, sorted and filtered by type. A human point of contact is built in for questions the documents do not answer.

The forms were designed to qualify a request without slowing it down: whoever asks for a datasheet states their role (project manager, engineering firm, contractor, asset manager), so that BlueSpine answers with the right level of detail. The diagnosis request opens an appointment calendar directly.

What it changes

Why it works

• The website reasons like the specifier: first the structure and its problem, then the technology
• Every technical page was written with BlueSpine's engineers, then edited to stay readable by a non-specialist
• The partner portal turns an email relationship into a service: controlled access, current documents, training available at any time
• The forms qualify requests upstream, which makes the sales follow-up faster
• Point-by-point acceptance testing with the team, on desktop and mobile, before launch