Christophe and Idriss decided to set up their information systems consulting firm. They asked us to support them on the whole creative side: the name, the visual identity, the logo, the website… Everything had to be imagined. We spent time in workshops understanding who they were, what they wanted to convey, and translating all of that into images. Tastes and colors are debatable, but what counts for us is a happy client, with an identity that looks like them.
After several workshops to pin down the identity and company culture its founders wanted to instill, a strong idea emerged:
“We strike at the heart of the problem with precision and agility, concentrating our strength where it is most needed. In a fluid, transparent movement, our action is direct and effective. As in a perfectly executed kata, every gesture is considered, every decision has meaning.”
This strategic, impactful and minimalist vision guided us in imagining the name biiime. A name that evokes movement, precision… and the little snap you hear when you hit the target.
Thanks to this alignment work on positioning and identity, the visual guidelines followed naturally: strong, coherent, and unforgettable for everyone who crosses their path.
Biiime is a young service brand born from one conviction: "alone we go faster, together we go further". Before launching, its founders had everything except a name, a logo and an identity. The brand had to be created from scratch, quickly, without sacrificing consistency.
Design a complete brand from scratch: naming, logo, visual identity and graphic guidelines, based on positioning work.
Positioning came first, after several workshops with the founders. The name followed from it: Biiime evokes movement, precision, and the small snap you hear when you hit the target. The three i's express momentum and the collective. Thanks to this alignment work on positioning and identity, the graphic guidelines followed naturally: strong, consistent and memorable for everyone who meets the brand.
Biiime launched with a complete and consistent brand from day one, a name that was available and protectable, and guidelines its founders apply themselves to their material.
A successful name is not a play on words: it is the translation of a positioning. Because Biiime's name, logo and guidelines come from the same workshop process, the brand stays consistent whatever the material and whoever handles it.
We are here for you. Contact DigiObs, your science communication agency and strategic partner, to promote your activities with effective, human, tailor-made solutions.
