Veinsound is a medtech start-up pioneering the non-invasive treatment of varicose veins with focused ultrasound. An innovation that changes patient care, but which must convince three audiences at once: vascular physicians, investors and patients. Each needs a different explanation of the same technology.
Make Veinsound's innovation shine with impactful and compliant content, starting from a redesigned website and a regular presence on social media.
It all started with the website redesign, built to reflect Veinsound's identity and know-how precisely, with a level of language suited to each audience. The motion design video explains the mechanism of focused ultrasound in under two minutes, with no promise the science cannot keep: a must in the field of medical devices.
We then designed and produced a series of tailor-made social media content, consistent with the start-up's tone and ambitions, while respecting the communication rules applicable to medical devices.
Veinsound has a complete communication base: a website that explains the technology to each of its audiences, a video reusable at congresses and investor meetings, and a regular social presence that establishes the brand before the product reaches the market.
A medical innovation is told at several levels, and each level must remain accurate. By building the website and the content per audience, with a video that explains the mechanism without overselling it, Veinsound can speak to physicians, investors and patients with the same credibility.