Biotech marketing agency: making your science readable, credible and visible
Science communication and digital marketing for biotechs, CROs and laboratories
- Scientific writers with MDs and PhDs
- Member of the Medicen Paris Region Partners Club
- Google Partner, indicator-driven management
- Teams in Paris, Bordeaux and Marseille
Your innovation holds up scientifically. That is not the problem. The problem is the gap between what your teams know and what your investors, your clinical partners, your future customers and the answer engines understand when they search your category.
DigiObs closes that gap. Our scientific writers (MDs and PhDs) understand your technology before telling its story, our consultants drive acquisition with measured indicators, and our studio tracks your visibility on Google as well as in ChatGPT and Perplexity.
Contents
Why a biotech needs specific marketing
A biotech does not sell a product, it sells a scientific promise to audiences that have little in common: investors, pharmaceutical partners, clinicians, regulators, talent. Each expects a different level of evidence, and all judge credibility before interest.
A generalist agency turns a pipeline into slogans. A biotech marketing agency turns data into an understandable story without betraying it, respects regulatory constraints and knows where these audiences get their information: LinkedIn, conferences, trade press, and now AI assistants.
What we do for biotechs
We work across the whole chain, from the brand platform to qualified leads, with a shared dashboard to keep only what works.
Positioning, brand platform and digital roadmap with indicators
Articles, white papers, press kits, investor content
Websites and landing pages that explain the technology and convert
SEO and AI visibility (GEO)
Google Ads and LinkedIn Ads campaigns, email and LinkedIn prospecting
HubSpot marketing automation and lead tracking
Is your biotech preparing a launch, a fundraising round or a conference?
Describe your technology and your audiences: we will suggest the right level of language and the action plan that goes with it.
Our method in four steps
- Listen and understandWorkshops with your scientists and executives to grasp the technology, the available evidence and the business goals.
- DefinePositioning, messages for each audience, multichannel action plan and tracking indicators.
- ProduceContent, website and campaigns, with systematic scientific review.
- Measure and adjustEvery month, we look at what generated visibility and leads, and we stop the rest.
Explaining without betraying the science
The trap of biotech marketing is simplification that turns into inaccuracy. Our rule: a text must remain accurate for an expert and clear for a non-specialist. Figures are sourced, mechanisms are explained through controlled analogies, and regulated claims are reviewed before publication.
The same requirement applies to AI engines: structured, sourced content that is consistent with your entity has a better chance of being picked up faithfully by ChatGPT, Perplexity or Google AI Overviews.
References in the life sciences
We support CROs, laboratories and biotechnology companies on their brand, website and acquisition: Imavita (preclinical imaging CRO), Amarok Biotechnologies (in vitro research and testing), Bioseb, Labtoo, Veinsound and Biiime.
DigiObs is a member of the Medicen Paris Region Partners Club and a Google Partner. Our teams are based in Paris, Bordeaux and Marseille.
They trust us
Many companies and institutions entrust us with their science communication, website design, campaigns and strategy.
Frequently asked questions
What is the difference between a biotech marketing agency and a healthcare communication agency?
A biotech marketing agency serves companies whose product is a scientific technology under development: it speaks to investors, partners and researchers, with a high level of evidence. Healthcare communication more often targets healthcare professionals and patients around a product already on the market. DigiObs covers both, with the same demand for scientific rigor.
Do you work before market launch, during the research or fundraising phase?
Yes. This is often when the readability of the science makes the difference: positioning, website, evidence content, the founders' LinkedIn presence and relationships with the ecosystem all prepare the fundraising and partnerships.
How do you guarantee the scientific accuracy of the content?
Every piece of content is written or reviewed by a scientific writer with an MD or PhD, sourced, then validated by your experts before publication. We publish nothing that you have not approved.
How long before we see results?
Prospecting and advertising campaigns produce their first meetings within a few weeks. SEO and AI visibility require three to six months of regular effort. The dashboard tracks these results month after month.
Do you work with biotechs outside Paris?
Yes. Our teams are based in Paris, Bordeaux and Marseille and work throughout France and Europe, remotely or on site.
Let's talk about your project
Leading an innovative research project? Looking for a partner who can bring your idea to life beyond the scientific community?
Which type of engagement suits you best?