Through several workshops, we got to know this CRO better and defined a clear brand platform and a differentiating positioning. A new set of visual guidelines followed naturally, designed to reflect their vision and modernize their image while setting them apart from the competition. See the result for yourself.
Imavita is a French preclinical CRO specialised in advanced small-animal imaging. Its clients are biotechs and pharmaceutical laboratories that must document the efficacy of their drug candidates before clinical trials. A rare expertise, but an image that no longer reflected it: an ageing website, an undifferentiated identity and an almost absent presence on professional networks.
Modernize Imavita's image and give it a website and social media worthy of its expertise, without losing the scientific credibility that built its reputation among researchers.
It all started with workshops with Imavita's management and scientists to understand what the CRO does better than others, who it addresses and how its clients describe its work. These workshops produced a clear brand platform, from which a new graphic identity naturally follows: more modern, more readable, and distinct from the interchangeable look of the sector's CROs.
The website was then designed around the questions researchers and preclinical development managers ask: which imaging modalities, which models, which lead times, which evidence. The texts were written with Imavita's scientists, then optimized for search.
Imavita now has a consistent brand across all its material, a website that explains its offer without betraying it and a regular LinkedIn presence. Prospects arrive with a clear understanding of what the CRO offers, which shortens the first commercial exchanges.
A CRO sells trust: its clients entrust it with months of development. A consistent brand, a precise website and content signed by the company's scientists build that trust before the first call. That is the thread running through everything we produced for Imavita.
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