They entrusted us with the creation of their website. Everything was designed to measure: visual universe, pictograms, icons… resulting in a unique site, true to their personality and positioning.
Labtoo provides R&D teams with biological samples and experimental models, relying on a network of partner laboratories and biobanks. A complex service to explain: the value lies as much in the quality of the samples as in the speed and compliance of the sourcing. The previous website did not make that promise readable.
Create Labtoo's new website, fully tailor-made, true to its personality and positioning, and make it visible on its clients' searches.
We built the site architecture from real journeys: a researcher looking for a specific type of sample, a quality manager who wants to check traceability, a buyer comparing lead times. Each journey ends in a simple request. The visual universe, pictograms included, was drawn to make these technical notions immediately understandable.
The content was written for search on the terms used by R&D teams, then supported by targeted campaigns.
Labtoo has a unique website that looks like the company and turns a complex offer into simple journeys. The identity created for the site now serves all of its communication.
A sample sourcing service is chosen on clarity: what can I get, how fast, with what guarantees. The website answers these three questions from the home page, and the visual identity makes technical notions (matrices, traceability, consents) understandable at a glance.
We are here for you. Contact DigiObs, your science communication agency and strategic partner, to promote your activities with effective, human, tailor-made solutions.
