Scientific marketing experts
A network of seasoned experts
Marketing experts to support your scientific project from A to Z with a dedicated set of skills.
Who we are
“We gather around us a team of digital marketing professionals trained in the most effective levers. Brothers before being partners, we want that family spirit to carry over into our professional environment, with our team, our clients and our candidates. We are always looking for new talent to support our growth!”
Charles Martin & Benoit Martin
Why work with DigiObs's scientific marketing experts
Brothers and co-founders, or the other way around...
Charles
With nearly 20 years (already!) of sales experience behind him, Charles brings his skills in prospecting, customer retention and sales. He is particularly drawn to complex sales and long decision cycles. He will give you effective advice on the shortest path to your next customer.
Benoit
Benoit is the creative one of the team, with a love of graphic design and smooth buying experiences.
After a Master's degree in marketing at ESCP
Europe, he developed a passion for integrating digital marketing channels: SEO, paid search, brand content, social media… A seasoned photographer, he will bring an outside perspective to your communication.
A team of experts by your side
Meet the DigiObs experts who will support your project
A hybrid team: marketing, science and design
Scientific marketing requires three cultures that rarely talk to each other: digital marketing, research and design. DigiObs brings them together in one team, in Paris and Bordeaux, with people in Marseille too. Each project pairs a consultant, a scientific writer and a designer, supported by our SEO, Ads and development experts.
The roles in the team
- Digital strategy and B2B acquisition consultants: positioning, roadmap, prospecting, results management
- Scientific writers with MD and PhD backgrounds: articles, white papers, regulated content, popularization at the right level
- Art direction and UX/UI design: brand identities, websites, congress material, motion design
- SEO, GEO and online advertising experts: search rankings, AI visibility, Google Ads and LinkedIn Ads
- Web development: fast, secure and measurable websites, structured data, CRM integrations
What sets us apart
- We read the source publications before writing a line, and your experts review before publication
- We know the long sales cycles and the buying committees of scientific sectors: researchers, buyers, clinicians, executives
- We work within the regulatory framework: ANSM, MDR regulation, CNIL, AI Act
- We built our own platform, the AI Marketing Studio, to measure AI visibility and prioritize actions
- Google partner agency and member of the Medicen Paris Region Partners Club
How we recruit and train
Our writers come from research: a PhD in biology, chemistry or medicine, often after time in a laboratory or in industry. We train them in marketing and search optimization; the reverse is far harder. Consultants and designers, for their part, learn your science with each project, by reading your publications and questioning your experts.
Our partners and tools
We work with HubSpot and Brevo for CRM and automation, Google Ads and LinkedIn Ads for advertising, SEMrush and Search Console for search, Meteoria for AI visibility, Figma for design, and our own platform, the AI Marketing Studio, to bring all this data together and decide each month on the next actions.
Our story
DigiObs was founded in 2020 by two brothers, Charles and Benoit Martin, one from complex sales, the other from digital marketing and design. The agency first worked with SMEs and industrial companies, before specializing in scientific companies: biotech, medtech, deeptech, instruments and healthcare. This specialization shaped the team, with the arrival of scientific writers and the development of in-house tools to track visibility in AI answer engines.
Today DigiObs works with around thirty scientific and technical companies, in France and abroad, with the same promise: making science readable, credible and visible, without betraying it.