Science communication for deeptech and technical industries
Turning a complex technology into a clear story for your customers, partners and investors
- From brand strategy to measuring results
- Technical content made accessible without losing precision
- SEO and AI visibility
- Prospecting, campaigns and trade show communication
A deeptech or a technical industrial company rarely has a value problem: its engineers know what the technology brings. The problem is getting it across to a buyer who has no time, an investor comparing ten files, or an answer engine that sums up your market in three sentences.
DigiObs bridges the gap between those who design and those who need to understand. We translate, we clarify, we tell the story, without ever betraying technical precision.
Contents
What makes deeptech communication difficult
Sales cycles are long, stakeholders are many (technical management, purchasing, general management) and the offering is often ahead of the market's vocabulary. Communication that is too technical loses the buyer; communication that is too simplified loses the engineer who signs off.
The right level is built audience by audience: an evidence-based argument for the technician, a use-case narrative for the decision-maker, and a clear entity (who you are, for whom, with what results) for Google and AI engines.
Our services for technology companies
We work from strategy to measurement, with the same tools we use for our life sciences clients.
Brand platform, naming and visual identity for a technology that is hard to name
Solution pages, use cases, white papers, video and podcast scripts
Websites and landing pages built for demonstration and contact
SEO on your category's queries and AI visibility (GEO)
Email and LinkedIn prospecting, Google Ads and LinkedIn Ads campaigns, marketing automation
Before, during, after
A technology that is hard to explain to your buyers?
We translate your solution into clear messages, audience by audience, then into measured content and campaigns.
A method that starts from your technology
We start with workshops with your technical teams to understand how your solution works, its evidence and its limits. From this we derive a positioning and messages for each audience, then a multichannel action plan with indicators. Production follows, with technical review, and monthly measurement decides what we continue.
Being found by buyers, on Google and in AI engines
Industrial buyers start with a search, and increasingly with a question asked to an AI assistant. We structure your content for both: clear pages on your use cases, structured data, answers to the questions your prospects ask, and tracking of your citations in ChatGPT, Perplexity and Google AI Overviews through our AI Marketing Studio.
References and ecosystem
We support laboratories, instrument manufacturers and technology companies: Bioseb (research instruments), Labtoo, Amarok Biotechnologies, Imavita. DigiObs is a member of the Medicen Paris Region Partners Club and a Google Partner. Teams in Paris, Bordeaux and Marseille.
They trust us
Many companies and institutions entrust us with their science communication, website design, campaigns and strategy.
Frequently asked questions
Does an industrial company need a scientific writer?
Yes, as soon as the offering relies on a technology the buyer does not master. The scientific writer ensures that simplification stays accurate, which protects your credibility with the engineers who sign off on the purchase.
How do you handle the confidentiality of our technical information?
We work under a non-disclosure agreement and distinguish, with you, what belongs to public evidence and what stays protected. Nothing is published without your approval.
Can you help us with a trade show or an event?
Yes: messages and materials before the event, content and speaking opportunities during, follow-up and nurturing afterwards. We regularly support our clients at events such as VivaTech.
What results can we expect, and how soon?
Prospecting and advertising campaigns deliver their first meetings within a few weeks. SEO and AI presence are built over three to six months. The monthly dashboard shows how visibility and leads evolve.
Do you work in English?
Yes, our content can be produced in French and in English, depending on your markets.
Let's talk about your project
Leading an innovative research project? Looking for a partner who can bring your idea to life beyond the scientific community?
Which type of engagement suits you best?