Four areas of expertise, one thread: making science readable, credible and visible
A scientific company does not lack material: publications, data, patents, clinical or industrial results. What it lacks is a system that turns this material into visibility, trust and qualified leads. Our four areas of expertise cover that path, from strategy to measurement, and combine according to your maturity and budget.
Defining your strategy
Positioning, brand platform, messages per persona (researcher, buyer, clinician, investor), digital roadmap with indicators and budget. This is the foundation: without it, channels pull in different directions.
Optimizing your channels
Scientific website, search engine optimization and AI visibility (GEO), writing and popularization, LinkedIn, Google Ads and social ads campaigns, email and LinkedIn prospecting, marketing automation. Each channel is chosen for a precise role in your sales cycle, often long and collective.
Planning
Shared editorial calendar, weekly publishing rhythm, the recurring events of your sector (congresses, calls for projects, trade shows, publications), coordination with your scientific teams for reviews. A plan that is kept beats a brilliant campaign followed by six months of silence.
Analysing your results
A unified dashboard in the AI Marketing Studio: Google rankings, share of voice in ChatGPT and Perplexity, traffic, leads, performance of posts and campaigns, and prioritized recommendations for the following month. You decide on figures, not impressions.
What you get in three months
- A positioning and messages validated by your scientific and sales teams
- A website or pillar pages online, measurable, readable by Google and by AI answer engines
- A kept editorial calendar, with the first content published and adapted for LinkedIn
- The first rankings, AI citations and contact requests measured in a shared dashboard
Our commitments
No jargon in your content, no promise the science cannot keep, no figure without a source. You keep ownership of everything we produce: texts, visuals, accounts, data. And you can stop or redirect the package every quarter, based on measured results.
For which sectors
Biotech and CROs, medtech and medical devices, deeptech, manufacturers of laboratory instruments and consumables, pharma and healthcare, niche industrial companies. What they share: a technical offer, expert buyers and a decision cycle that goes through several people. Our portfolio ranges from companies with a few employees to several hundred, in France and abroad.
How we work with you
- A two- to four-week scoping sprint: audit, interviews, positioning, costed roadmap
- A monthly package combining the selected channels, with a dedicated team (consultant, scientific writer, designer, SEO and Ads expert)
- Access to the AI Marketing Studio to follow deliverables, results and next actions
- A thirty-minute monthly review and a quarterly assessment, to adjust the plan without delay
